The Lemming Story

Quick Facts:

  • Based in Oklahoma City
    Believe it or not, OKC is a diverse metropolitan area with more than cows and tornadoes.
  • Making stuff since 2006
    Countless shirts, buttons, decals, and other fun things
  • Lemming goods are everywhere
    We’ve shipped to every US state, most of Canada, and a few dozen other countries.

Owner & Sweatshop Worker.
Most of the work is done by the owner, Ron Butler. He’s a second generation apparel decorator who grew up in the family’s embroidery shop during the 80s/90s. He has been in web development, built various robots and mechanical contraptions, organized hordes of zombies, delivered mail, brewed beer, sold antiques, and somehow stumbled into screen printing . (No one actually chooses screen printing; It just drags in misfits of all kinds. It’s like a magnet for weirdos.)

The Name.
People ask about the name, so here we go:

Crazed Lemming” originally came from comics drawn by Ron’s friends in high school. Finding a name that isn’t taken is difficult these days. It was either “Crazed Lemming” or make up a gibberish name like prescription drugs or questionable internet startups.


The Lemming With No Name.
The Crazed Lemming mascot doesn’t have a name, but we love him anyway. He was born in 2005, which makes him about a million years old in lemming years. He’s a happy, chubby little guy who never stops smiling. Never. Stops. Smiling. He’s kind of creeping me out.