The Lemming Story

Quick Facts:

  • Based in Oklahoma City
    Believe it or not, OKC is a diverse metropolitan area with more than cows and tornadoes.
  • Making stuff since 2006
    Countless shirts, buttons, decals, and other fun things
  • Lemming goods are everywhere
    50 American states, 7 Canadian provinces, & over 20 other countries

Owner & Sweatshop Worker.
Most of the work is done by the owner, Ron Butler. He’s a second generation apparel decorator who grew up around the family’s embroidery shop in the dark ages of the 1980s. He’s been in web development, built various misguided robots and contraptions, organized hordes of zombies, delivered mail, brewed beer, sold antiques, and somehow stumbled into screen printing . (No one ever really chooses screen printing as a profession; It sort of drags in misfits and weirdos of all kinds.)

The Name.
People ask about the name, so here’s its origin:

Crazed Lemming” originally came from comics drawn by Ron’s friends in high school. It’s difficult to find a name that isn’t taken these days, and no one was already using the phrase as a name, so that’s what Ron went with. It was either Crazed Lemming or make up one of those gibberish names like internet start-ups and prescription drugs.


The Lemming With No Name.
The Crazed Lemming mascot doesn’t have a name, but we love him anyway. He was born in 2005, which makes him about a million years old in lemming years. He’s a happy, chubby little guy who never stops smiling. The smiling is a little creepy now that I think about it.